Diamond FAQ

How do I get value when I buy a diamond?

In an industry surrounded with mystique, this is a surprisingly simple question to answer.
Because there are more smaller diamonds found than the larger stones, the law of supply and demand determines that for given standards of, cut, color and clarity the price increase for size—or carat weight—follows an exponential curve. A diamond that is twice as large as another, presuming they have identical qualities (cut, color, clarity), will bring much more than double the price, and the world’s largest high quality diamond, possibly still undiscovered, is virtually priceless. For a complete understanding, of the terms and their meaning, see what criteria makes up an ideal cut diamond. It will help you understand the term carat weight, and that enables you to compare.

Why are your prices so low?

We are diamond merchants who buy our stones directly from the mines through our agents in South Africa.  We take these loose stones and process them in Israel, using our own cutters, our own craftsmen many of whom are recognized internationally as leaders in their field.  You cannot buy a diamond closer to its source than here at AlexisDiamonds.com.  Our network of industry professionals, and volume buying, are the basis of our wholesale division, through which we supply many jewelry stores and wholesalers throughout the United States.  We also now have increased our direct sales, through AlexisDiamonds.com, which enables us to give you unparalleled quality at the lowest possible cost.

Is it safe to buy diamonds online?

Firstly, we can understand your concern. However the Internet has proven to be a reliable and secure way of doing business if you follow some simple advice. Firstly make sure you are dealing with a US registered and domiciled company. If you are wiring money or using a credit card with a US registered business, you have a verifiable and traceable record of your purchase, and failure by that business to provide goods of a quality and standard agreed upon is fraud.

Our record and standing in the Tampa business community, our international reputation in the diamond industry, our years of service and list of satisfied clients along with an independent GIA valuation certificate—the gold standard for diamond valuations—is your guarantee of satisfaction. Also, during your purchase of a gem or piece of diamond jewelry, we hope to get to know you, share with you our intimate knowledge of the world’s most exclusive and exciting industry and help you understand why the Alexis Diamond House is the best value for money online. And you are welcome to come to our Tampa offices any time, where we would welcome the opportunity to teach you about our diamonds and how to make sure you get the best value for your money.

What is Certification?

Certified diamonds have been examined by independent experts and had their quality assessed and graded for, among other attributes, color, clarity and cut. The Gemological Institute of America (GIA) and the European Gemological Institute (EGL) are the two main recognized institutions that perform this work.  We at www.AlexisDiamonds.com use GIA exclusively and have noted the reasons below under “What guarantee does certification and a valuation give me?”

What guarantee does certification give me?

There are numerous laboratories for certification. Two of the main ones are the Gemological Institute of America (GIA) and the European Gemological Institute. Here at Alexis Diamond House we use the GIA exclusively, because that is the Gold Standard in the industry.  Yes, they are more conservative. Often by quite a large margin, and that’s because they are a totally independent, non-profit laboratory staffed by 900 of the world’s leading diamond graders, scientists and educators, all with a mission to “ensure the public trust in gems and jewelry.”

The GIA is the creator of the famous 4C’s of diamond value (color, clarity, cut and carat weight) and the birthplace of the International Diamond Grading System, now used as the industry standard. The GIA have graded all of the world’s renowned stones including: The Hope Diamond (45.52 carats), the Taylor-Burton Diamond (69.42), the Alnatt (101.29 carats), the De Beers Millennium Star (203.85 carats), the Centenary Diamond (273.85 carats) and the Incomparable Diamond (407.78 carats)

The GIA is also where the White House and the Congress go for definitive answers. It is where the textbooks on diamonds are written.

The EGL on the other hand is partly funded by the European jewelry industry and in our opinion, is not as professional, reliable or accurate as the GIA. Even though the EGL consistently gives higher grades for the same stones and would therefore make our sales price seem more attractive, we are more interested in providing you the equivalent of a Supreme Court ruling on your purchase.

A certification is a virtual specification.

What is the difference between certification and an appraisal?

A certification is a survey of your gem that defines or grades certain features or qualities with internationally recognized values. These features are often known by the 4C acronym. An appraisal is a valuation or market price based on this specification.

Can you get the right diamond through the Internet?

You most certainly can. All it takes is the right advice and an education from our team of eminent diamond experts. We’ll take you through the process, we’ll educate you on the mysteries of these mythological creations of nature and help you select the diamond that’s right for you—the one that reflects your budget and your aspirations. We’ll make it easy for you to understand why the diamond you select at Alexis Diamond House is the best value for money that is available.

Should I insure my diamonds?

Yes, we strongly encourage you to insure your diamonds, against loss, theft and damage.
Every diamond we sell comes with a GIA diamond certificate, or grading report.  This is used by the insurance company to confirm the value of the stone and insure accordingly.

What should I look for when choosing a setting for my diamond?

The most popular setting is known as the prong, or claw setting, and is especially popular for solitaire diamond engagement rings.  They are the settings that you are probably most familiar with.  They are the ideal setting to show the beauty of a single stone, acting like a basket to hold the diamond snugly in place, and will sit proudly, prominently on your finger, dazzling with their brilliance.

Another setting, often used in men’s dress rings, is called the Bezel setting, and is the one that holds the diamond in place with a metal ring that partially or totally encircles the diamond.  It is robust and often chosen by people with active lifestyles.

Or you might prefer the channel setting, which is becoming increasingly popular in wedding bands and as shoulder enhancements for claw settings.  In the channel setting, the diamonds are held in a metal channel, as a continuous row of stones, with no metal separating them.  When combined with a prong set diamond featured in the center, they create a spectacular effect.

There are so many styles available, and we encourage you to look through our online catalogue here and identify the style that you prefer, and then talk, either by phone or in personal visits, to our experts about the practicality of your preference.

How do I find the diamond engagement ring that is right for me?

Diamonds are strong and durable.  That’s why a diamond ring is the perfect symbol of your lifetime relationship.  It’s beauty is unmatched by other jewels and it is considered the ultimate gift of love.  Diamonds have been sought and cherished throughout the ages because they are virtually indestructible and so remind us of eternity. That’s why your ring will be an important emotional investment, to celebrate the enduring nature of your  love.

At Alexis Diamond House we can help you compare diamonds, help you understand why one stone is more valuable than another and how a particular setting will enhance the brilliance of a stone.

The two most common materials used in diamond rings settings are platinum and gold.  Platinum is very strong and resistant to damage but the more expensive of the two and.  It gains character over time and will gradually develop a satin finish.  Gold is less expensive, and will wear away over the years.  It is easy to polish and will not tarnish.